When imagining health care and the work a doctor does, most people immediately think of office visits, surgeries, and other services where the patient interacts directly and in-person with the physician. That’s how health insurance companies have traditionally thought of it as well. But doctors do a lot of work outside of those activities, such as coordinating care with specialists, paperwork, answering emails and calls from patients who don’t have appointments, and in some cases, holding office visits online after hours. Generally, insurers don’t reimburse them for these duties.
But that’s starting to change. In an article for the Connecticut Mirror, Arielle Levin Becker reports that Anthem Blue Cross and Blue Shield, a major insurer in the state, plans to start paying doctors for these non-visit activities. And Anthem is not the only one to do so, she explains, but rather the latest example of a new trend. Just this week, Aetna announced a similar program in which certain doctors who actively manage their patients’ care will receive monthly payments for that work.
It’s all part of a move toward the medical home model, which we’ve covered before in this blog. According to the American College of Physicians, this model places the personal doctor at the center of a web of continuous and coordinated care for patients, throughout their lifetime. This personal doctor organizes referrals to specialists and other providers when needed. Those who support this model, Ms. Becker writes, say that it reduces costly emergency room visits and improves the quality of care – a win-win situation.
The details of Anthem’s program have yet to be determined. So far, it includes rewards for primary care practices that show improved health outcomes and lower costs. Eventually, like in Aetna’s program, doctors who play an active role in coordinating their patients’ care will receive a monthly payment. Anthem’s goal is that one day, all primary care doctors will fit that description.
