Imagine being in the peanut butter aisle at the grocery store. You’ve got creamy, chunky, honey-enhanced, and natural varieties, each of which is sold by several different brands and in several different sizes. If all you need is the ingredients for a lunchtime PB&J sandwich, the number of choices can be a little overwhelming. You may even decide to scrap it all and go with a soup and salad instead.
When state-based online health insurance exchanges debut in 2014, customers could have that same reaction if too many plans are available, according to an analysis published in this month’s Health Affairs and summarized in an article by Sam Baker of The Hill. Instead of allowing any plan that meets state standards to participate in the online exchange, the analysts argue, states should take an active role in narrowing down the choices to a manageable number.
Rosemarie Day and Pamela Nadash, the health policy experts who authored the analysis, based their findings on data from Massachusetts, where a state health insurance exchange was established in 2006. Customers in Massachusetts preferred to choose from a small number of plans that had been approved by the state and were described in detail online. Ideally, they would want four to six options with high, medium, and low levels of coverage, Mr. Baker explains. This allows the state to become more of an adviser to the customer, rather than simply regulating and managing the exchange.
In the United States, Medigap and Medicare Advantage follow this general approach, as do the Dutch and Swiss programs internationally, write Day and Nadash. In contrast, Utah’s exchange allows any plan to join the exchange as long as it meets certain minimum requirements.
Readers, if it were up to you, how many plan options would you like to have? At what point would you start to feel overwhelmed by the number of choices?
Related posts:
- Nov. 18, 2011: Doctors Support an Open Marketplace for Health Insurance
- June 20, 2011: Debating the Role of Health Insurance Exchanges
